Playtech enters digital New Jersey market
Playtech has been granted regulatory approval by the New Jersey Division of Gaming Enforcement to provide its online casino product in the Garden State.
The supplier now says it will launch with Bet365 and Hard Rock Atlantic City “soon,” expecting to launch with further operators “in the near future.”
Playtech has subsequently begun the licensing process in other US states.
Mor Weizer, CEO, said: “The US is a highly strategic market for Playtech and we see significant demand for the full breadth of our product offering.
“We are initially launching our online casino product in New Jersey and over time will increase our products on offer to include sports, platform and live casino, and we will continue to expand into further states as they regulate.
“This is the first step for Playtech in the US and we are very excited about the long-term opportunity.”
Playtech was recently sanctioned by the Gambling Commission in Great Britain for serious social responsibility failings.
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