The sports betting and media company, Rivalry Corp., has launched its first casino game of several upcoming titles. Aviator is available to play in markets under the company's Isle of Man license but is expected to be launched in Ontario.
Rivalry users in these markets can now play and bet on Aviator, an online game in the “crash” category.
Rivalry Co-Founder and CEO Steven Salz commented: "Our strategy is to continuously expand our product offering and provide our customers with fresh content that is consistent with our brand.
"With a strong foundation in esports betting and a growing traditional sports business, offering casino in an authentically Rivalry way is the next step for us.
"Aviator is a great selection as our first-ever third-party casino game, as it is simple, fun, easy to learn and has a live chat element that aligns with our focus on community."
Aviator is available on mobile and desktop and the multiplayer format allows for interaction with other players.
The company's main focus has been on building its esports betting experience and traditional sports betting offerings.
Last year, the company launched Rushlane in the Massively Multiplayer Online Gambling Games (MMOGG) category. Rivalry is planning on continuing to build out its MMOGG offerings with additional games in the upcoming quarter.
At the end of August, Rivalry Corp. revealed its numbers for the second quarter which featured a record revenue of $5.3m. The company also recorded a gross profit of $2.1m, an increase of 206% year-over-year and 201% sequentially.
Salz stated: "We are very encouraged by our performance in Q2, putting up significant year-over-year growth across all core metrics."
Based in Toronto, Rivalry operates a global team in over twenty countries.