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Betsperts Media & Technology Group has signed a deal to acquire PokerCoach.us, a poker fan site committed to “a legacy of expertise in the poker space and strives to enable poker players to reach their full potential.” The site was created to help poker fans gain additional knowledge and understanding, as well as build interest for players who are new to poker.
This is the latest move in Betsperts’ plan for continuing digital expansion. Betsperts will add the poker site to its assortment of sports betting, fantasy, online casino and DFS products.
Betsperts CEO Reid Rooney said this is a step toward the company’s plan for enhancing its online betting market footprint and broadening its fanbase.
He commented: "This acquisition is part of our strategy to expand our position in the online betting market.
“We see this as a great fit in our portfolio of brands and the acquisition supports our goal of creating exceptional experiences for our audience and deeper engagement for our partners."
The company will rebrand the site in the coming months. The new site will be under Betsperts.com/poker.
Betsperts Group said in a statement: “The Betsperts Media & Technology Group is excited to work with new customers while making poker content available to their existing user base.”
The group has gained a large fantasy and sports betting fanbase. Players can access Betsperts’ products through the company app and the Fantasy Life app, as well as through several websites.
Betsperts offers fans more than 15 shows and podcasts through its media line.
