The Argentine Football Association (AFA) and Duelbits, an online betting platform, have entered into a commercial agreement for the South American region (excluding Argentina) which will make the company the regional sponsor of the national teams.
This partnership reinforces the sponsorship platform for national teams, adding a new category and territory to expand the outreach of the AFA brand in various South American countries.
The AFA President Claudio Tapia commented: “In all these years of management, we have developed a strong expansion of the AFA brand, obtaining a global reach. Thanks to this work, we can build agreements with important brands that find AFA a strategic partner for their marketing plans, not only in Argentina but in the rest of the continent and the world. We welcome Duelbits to our national team sponsorship program and wish them every success."
Amidst controversy about soccer sponsorship within the UK, the Latin American market has had no qualms about partnering with gambling companies, with Duelbits being the latest in a series of gaming firms to delve into the region. Duelbits is already the official betting partner of the largest esports organization in South America, ‘Pain Gaming.’
Duelbits is a casino brand that specializes in the crypto niche, and it has the ambition to become a niche global brand. It offers users rewards and an accessible product, which is accompanied by a crypto element that allows users fast and secure payments.
Duelbits Sportsbook Head Ross Haffie remarked: “Duelbits is delighted to be an online regional betting sponsor of the Argentine Football Association. This is a landmark deal for us, and we are very excited to work closely with the team over the next 12 months. Also, this is a great year for Argentina, and we want to wish them the best of luck in Qatar."
