September 5, 2022 Sports Betting, Online, LatAm

Pariplay secures Buenos Aires registration

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It will now be able to distribute Tier-1 and localized content in this new LatAm region.

NeoGames subsidiary, Pariplay – a leading aggregator and content provider – has been approved as a registered supplier for the regulated market of Buenos Aires, Argentina. It was granted this license by the city’s lottery and the government of the City of Buenos Aires.

The Autonomous City of Buenos Aires is considered to be an exciting, emerging market, with a population of three million and a rich gambling heritage. Pariplay will now offer operators in the city a wide portfolio of Tier-1 and localized content through its Fusion aggregation platform, which comprises 14,000 titles from over 80 providers.

Fusion gives operators access to all gaming verticals through single API integration, including sportsbook, instant games, bingo, poker and virtual sports. The aggregation platform also enables operators to activate a set of gamification and player retention tools. These can be applied across all studios and casino games, while running independently and at no cost for Pariplay’s LatAm partner.

Pariplay Managing Director Adam Bailey is delighted to expand his company’s LatAm presence, saying: “The Autonomous City of Buenos Aires has a rich heritage in the industry, and it is very satisfying to have gained our first supplier license in Argentina.

“LatAm is a region of major focus for us, and this city, in particular, has great potential. We look forward to working with operators to provide players with the widest range of content available on the market, including games with special local appeal.”

The approval from the City of Buenos Aires comes as Pariplay continues to excel in Latin America, where the company already has a strong presence, particularly in the Colombian and Mexican markets. NeoGames acquired Pariplay in 2022, believing it would be a gateway to new markets in Latin America.

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