Gambling.com Group Limited has announced the company is prepared to offer its marketing services to Kansas online sports betting operators as soon as the commercial market opens.
Kansas will go live September 1, one week before the start of this year’s NFL season.
The company recently launched BetKansas.com in anticipation of the market’s opening. The site was designed to “help sports bettors find trusted, comprehensive, and up-to-date information on sports betting in the state.”
Gambling.com Group CEO Charles Gillespie said: “The expected launch of the legal online sports betting market in Kansas adds to the tremendous amount of positive momentum for the North American online gaming industry in 2022.”
He went on to add that the company is “well positioned” to aid both customers and operators within the growing online sports betting market.
He commented: “Kansas is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market.
“We believe that this will foster competition and ultimately benefit consumers as the operators with the best products rise to the top. Gambling.com Group is well positioned to help operators and customers succeed in this next wave of regulated legal online sports betting in the United States.”
Gamling.com Group Vice President Caroline Smart added that the timing of the state’s launch provides it with an advantage.
Smart said: “Kansas allowing sportsbooks to take legal sports bets at the start of the 2022 NFL season is a huge coup for sports bettors in the state,” said Caroline Smart, Vice President at Gambling.com Group.
“This is an exciting moment for sports bettors to finally place safe and responsible wagers with legal sportsbooks, after years of discussion and negotiation, and the robust offerings in the Kansas market will ensure there are plenty of choices and opportunities for customers. Gambling.com Group is prepared to help bettors navigate their new world of options.”
Gambling.com Group was founded in 2006 and has offices in the United States, Ireland and Malta. The company recently started providing marketing services in the Canadian province of Ontario for licensed online sports betting and iGaming operators and has also had successful launches in New York and Louisiana.
