After becoming the exclusive wagering partner for LaLiga in Colombia, Rush Street Interactive, Inc. (RSI) has expanded its partnership with the professional sports league throughout the continent.
RushBet, the sportsbook operated by RSI, has secured an agreement to partner with LaLiga through the next three seasons. This partnership provides RushBet with intellectual property rights for the league's top two divisions, LaLiga Santander and LaLiga Smartbank.
The rights include the use of team names, shields, player pictures and competition logos. RushBet will also gain access to ex-LaLiga players also known as ambassadors. Some RushBet sportsbook customers will have a chance to participate in experiences such as meet-and-greets with said ambassadors.
Merchandise such as jerseys and balls from teams will be offered to customers by RushBet at sports bars and branding events.
The partnership between LaLiga and RushBet includes the awarding of hospitality packages, known as "Money Can't Buy Experiences," to customers as well. Experiences include all-expenses-paid trips to high-profile games such as Barcelona versus Real Madrid.
RSI Colombia General Manager Valentin Birnstein commented: "LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league.
"We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives."
The co-branding between the companies expands to social media as the sportsbook and the league will have a presence on each other's accounts.
LaLiga Executive Director Oscar Mayo added: "This newly expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer
"As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet's customers in Colombia and other countries."
RSI operates several brands including BetRivers, PlaySugarHouse and RushBet.
