OddsJam has announced the acquisition of OddsBoom, an odds comparison platform. The purchase will help OddsJam expand its presence as a premium content and data provider for regulated sports betting.
The affiliate company offers betting and comparison tools and has already bought out Knight's, a data analytics company, in order to bolster its vertical content in this sphere. The OddsBoom purchase represents its next major personnel grab.
OddsBoom will add to its 10-person editorial team, who have been tasked with purveying daily written and digital content covering a range of topics across all major sports. Its founder and sports betting industry veteran Mark Knight is joining OddsJam’s executive team as Head of Product.
The new hires will assist with everything – from betting education and strategy to previews and picks-driven content. OddsJam Co-founder Alex Monahan has made it clear that the addition of the OddsBoom team will help with his company’s focus on ramping up its distribution of premium betting data.
Monahan commented: “Data represents the heart of the sports betting industry, which is why we set out to build the most data-driven media company in the space. Joining forces with Mark and the OddsBoom team will accelerate our mission to provide premium betting data and news to sports bettors of all types.”
Mark Knight is pleased to be consolidating forces with OddsJam. He says, “I started OddsBoom to build products geared toward helping both novice and experienced bettors make sense of the burgeoning sports betting market in the US. Joining forces with Mark and the OddsBoom team will accelerate our mission to provide premium betting data and news to sports bettors of all types.”