Relax Gaming has announced an agreement with bet365 which will see it supply its network of online casino titles to the operator. The agreement will give bet365 access to Relax Gaming’s popular slot titles such as Temple Tumble, Snake Arena and Money Train 2.
Along with Relax Gaming’s suite of in-house content, bet365 will also integrate games from Relax’s aggregated partners, of which it has over 50. Relax’s Powered By and Silver Bullet partnership programs paved the way for these diverse offerings to go live on bet365’s platform.
Relax Gaming believes that the partnership will significantly bolster the supplier’s exposure across key jurisdictions. Bet365 has long retained strong market shares in Europe and Northern America and is moving into Latin America, as seen by the official launch of its dedicated online gambling domain in Buenos Aires, Argentina in February.
Latin America is also a market that Relax has targeted for future expansion.
Relax Gaming CCO Nadiya Attard believes partnering with a global operator will add key visibility for Relax and exemplifies the provider’s continued ambitious plans for market expansion and growth.
Attard comments: “Bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment as we continue to expand at pace. The operator has a famously in-depth understanding of its player base and consistently has an impact on the market through innovation and a high-quality offering.
“As a result, we’re delighted the brand has chosen Relax to enrich its offering further. I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.”
