Pollard Banknote tips hat to Idaho Lottery for its Scratch FXtra release
The state has experienced a boost in lottery sales since the recent launch.
Pollard Banknote Limited has congratulated the Idaho Lottery on its recent launch of a new scratch-off series that features Pollard Banknote’s Scratch FXtra print innovation.
Idaho lottery players now have access to four scratch-off games, including $5 Jack of Clubs, $10 Queen of Hearts, $20 King of Diamonds and $30 Ace of Spades.
The tickets are the result of a previously established partnership between Pollard Banknote and the Idaho Lottery. The new scratch-offs are comprised of holographic images distinct to Pollard Banknote’s Scratch FX patterns.
Idaho Lottery Director Jeff Anderson said: “This Scratch FXtra family of games is a clear winner for us. This unique concept in design and execution exemplifies our collaborative partnership with Pollard Banknote.”
Anderson also commented about the collaboration has affected Idaho residents.
“These creative and innovative new games provide Idahoans with engaging and responsible entertainment which ultimately provides for our Do Good initiatives that benefit all of Idaho,” he said.
Pollard Banknote Director, Sales & Marketing, Krista Stepa-Ammeter spoke about the company’s enthusiasm to work with the state lottery.
She commented: “The Idaho Lottery has always championed innovation. We are delighted the Lottery acted on our recommendation to incorporate Scratch FXtra into its latest family of games.
“Coupled with a bold, colorful design, these card-themed tickets capitalize on the upswing in casino-style scratch games in recent years, while helping the Lottery break new ground with a first-in-class offering.”
Since the recent product launch, lottery sales have increase in Idaho. In its first five-week run, sales from the four new games were 72% higher than the average five-week sale total of previously released lottery products, dating back to 2012.
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