PointsBet, a sportsbook for live betting, has announced a partnership with IMG ARENA to provide bettors with on-demand streaming access to more than 40,000 premium games and matches.
The partnership between the two companies will last for two years and pairs PointsBet with a company that has one of the largest portfolios of live streaming content. IMG ARENA distributes over 45,000 hours of content annually on behalf of more than 200 federations, associations and events.
Premium content provided by IMG ARENA includes properties such as the MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker and World Table Tennis.
PointsBet USA CEO Johnny Aitken commented: "Our north star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount."
He continued: "PointsBet is recognized as the home of in-play betting, and this partnership with IMG ARENA solidifies our position as a leader in this space. We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year."
The agreement will provide bettors with 24/7 streaming ability along with 10,000 ATP Challenger Tour matches and nearly 25,000 total tennis matches. In regard to tennis betting, PointsBet has seen a 163% increase in the overall handle and a 189% increase in the live handle.
Senior Director of Sales at IMG ARENA Brian Clayton added: "We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators. The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live."
Any user with a funded PointsBet account in any of the operator's active markets will have live-streaming access.
