AXES partners with Hivestack
The new partnership aims to improve omnichannel experience for AXES clients.
AXES, an information management platform for gaming, has concluded a global strategic alliance with Hivestack, a world leader in digital out-of-home (DOOH) advertising. This partnership will enable AXES to connect the Hivestack supply side platform (SSP) to its omnichannel demand side platform.
This enhancement of AXES’ omnichannel abilities will allow it to broadcast premium DOOH cross-channel media content on a global scale, to over 25,000 AXES screens. It will also propel content to the AXES mobile app and aims to gain new users by doing so.
Hivestack has a great amount to offer with its SSP, which simplifies the buying and selling of DOOH advertising and allows it to be managed through one interface. Hivestack CEO Bruno Guerrero believes this technology will be useful for AXES media outreach.
Guerrero commented: “The Hivestack expertise, technology and data will fuel this partnership so that AXES can create extraordinary value for its clients. AXES is a global technology leader in the land-based casino segment and its cloud-based platform offers revenue-generating opportunities, and we are excited to penetrate this new market segment with AXES.”
Enthusiasm for the partnership is reflected by AXES CEO and President Earle G. Hall. He commented: “We are very excited about the value-add to our clients. Hivestack has built a cutting-edge supply side platform that offers tremendous added value to our clients and their customer journeys.”
AXES is a leader in the fintech sector, with a presence in over 40 countries. Its technology empowers governments and casinos with real-time blockchain-based data collection, artificial intelligence and cashless solutions.
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