React Gaming subsidiary teams up with Oddin to enhance online betting platforms
The CEO said the agreement is beneficial for the company.
React Gaming Group’s Loot.Bet has partnered with Oddin, an iFrame solutions and risk management services provider. The two will work together to enhance Loot’s esports odds feed and aid in enhancing its worldwide operations.
React Gaming CEO Leigh Hughes said: “This partnership is excellent news for Loot.Bet, as it will enhance our online betting platform capabilities and functionalities and help us achieve our goal of increasing consumer engagement and top line performance.
“Given that Oddin.gg has the highest industry uptime and best odds quality, its solutions could also have a positive impact on our operating margins.”
React Gaming recently named Hughes as its interim CEO, replacing Laurent Benezra.
Peter Zhalau, Loot.Bet CEO, expressed his excitement about the partnership and said the Oddin’s team was well suited for the opportunity.
He commented: “Loot.Bet focuses on providing gamers with the most engaging betting solutions, hence the quality of the odds feed and lines availability are extremely important.
“Our trading team was impressed with the quality of the esports lines quoted by Oddin.gg. Its team is clearly capable of performing at the highest levels and will help us scale and grow our business worldwide so we can dedicate internal capacities to other initiatives. Oddin.gg has everything we look for in a partner, and we’re excited about working together with them in the years to come.”
Oddin offers risk management services, esports odds feeds, iFrame solutions and marketing services to several sportsbook and platform providers around the globe, including Betway, Yolo Group, EEG, Aspire Global, Altenar and SoftSwiss.
Oddin Co-Founder and Managing Director Marek Suchar said the collaboration with Loot.Bet is key for the company’s goals to provide quality service.
He said: “Loot.Bet is one of the most established global esports brands and one of the premier platforms in the esports betting space.
“This partnership confirms that Oddin.gg is moving in the right direction and that the quality of our solution is second to none. We are extremely excited to provide a solution that will certainly help improve Loot.Bet’s trading performance and uptime in the long run.”
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