OpenBet, a global leader in sports betting entertainment, has launched its leading sportsbook technology at Grand Falls Casino & Gold Resort in Iowa. They are teaming up with long-term partner Betfred Sports for this retail sportsbook solution.
The Grand Falls Casino & Gold Resort is a state-of-the-art facility spread across 3,500 square feet. The sportsbook will be powered by OpenBet’s renowned retail operations which include betting counters and self-service kiosks.
The company believes that its digital technology will provide Betfred Sports customers with the perfect omni-channel experience. It allows fans to bet on their favorite sports across all channels, together with a variety of betting options including parlays, in-game wagering, teasers, futures and player props.
OpenBet’s sports betting engine is designed to consistently perform at the highest standards by seamlessly processing a vast number of bets at scale.
This partnership will give OpenBet an opportunity to both provide Betfred Sports with a prime betting platform and also to continue expansion into other states. OpenBet Chief Commercial Officer Cathryn Lai says: “We are delighted to once again be partnering with Betfred Sports, with our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generating huge success.
“This deal is testament to our outstanding modular portfolio which is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry. Betfred Sports remains a valued partner and we look forward to providing exciting and responsible experiences for its players.”
Betfred Sports is delighted with its continued relationship with OpenBets which they view as being prosperous for both companies. Betfred Sports COO Bryan Bennett comments: “OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrusted the company to power our offering in Iowa.
“We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.”
