SCCG Founder and CEO Stephen Crystal has announced a partnership with US-based consulting firm J2M. Together, they endeavor to provide world class consulting services in the areas of games, esports and metaverse to the casino gaming industry and its B2B suppliers.
SCCG deals with logistics and supply chains in various industries and this move marks a step towards the flourishing video games sector. Video games make room for endless possibilities and opportunities for brands that want to flex their creative muscles and modernize for a new generation of consumers.
From future metaverses, to professional esports to casual mobile gaming, there are many demographics who may be targeted with video games.
J2M is a designer and developer of video games, based in Korea, the region where esports first took off in a profound way, immersing millions of gamers. The employees at the company have spent their entire careers fluently engaging with the video gaming audience – an audience they’re part of.
J2M Partner John Gaudioisi says: “We’ve known Steve Crystal and SCCG for years and have wanted to find a way to work together. This partnership combines our expertise in video games, esports and the metaverse with SCCG’s leadership in sports betting, gambling and games of chance. This comes just as these very different worlds are seeking new business opportunities.”
Crystal concurs with Gaudioisi, stating that J2M’s position within the landscape of video gaming is a solid one which can be further strengthened. Crystal says: “The partners at J2M are deeply integrated within the global video game industry, having covered it for over 25 years in international print, online and television outlets for millions of business and consumer readers and viewers.
“J2M’s highly credible, practical and strategic industry knowledge makes them essential consultant partners, having proven their value with clients such as Tencent, Alienware, AMD, Skybound, Skydance Interactive, Xbox and Meta.”
