The New York-based technology and marketing company, TAPPP Technology, allowed viewers to make single-screen sports bets during the final weekend of the Major League Rugby (MLR) season.
Eligible viewers could access sports betting data during a live broadcast environment while placing authenticated bets via PlayUp directly on their device within the same live-broadcast environment.
TAPPP Founder and Chief Executive Officer Sandy Agarwal said: "TAPPP has clearly demonstrated that single-screen sports betting has become a reality."
Agarwal continued: "I am extremely proud of our team bringing to market such transformative technology, and I am so appreciative of our partners MLR, TRN and PlayUp for working together with us to bring our transaction and engagement platform to life."
TAPPP's and TRN's Pick&Go! platform comes during the first season of its partnership together. The goal was to increase MLR match viewership and rugby fan engagement via both free-to-play, prize-based games of knowledge and skill and real-time, real-money wagering.
With this new technology, TAPPP became the first company to have operated a free-to-play and real-time sports wagering product simultaneously on the same screen presenting a live sports event.
Agarwal added: "In the era of Smart TVs, interactive overlays have become a hot topic. Interactivity is great but how about direct, in-game, on-screen transacting involving a product where the price can change every second? This is single-screen sports betting, and this is what TAPPP's platform has delivered. With more seamless transaction opportunities still to come."
TAPPP also plans to leverage data from the first year of Pick&Go! to develop an enhanced free-to-play and real-money gaming platform in time for the 2023 MLR season.
The company is also in talks with several broadcasters and sportsbooks to provide its technology and launch a similar interactive and transactional platform.
