June 22, 2022 Partnerships, iGaming, Canada

NeoGames S.A subsidiary, Pariplay agrees to a deal with Atlantic Lottery

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The partnership will boost Pariplay's presence in Canada and provide content for Atlantic Canada.

The aggregator and content provider Pariplay will provide its content from Wizard Games and aggregated third-party games to players across Atlantic Canada through its Fusion platform. 

AL, also known as Atlantic Lottery or Loto Atlantique, is a Canadian organization providing government-regulated and responsible lottery products across Atlantic Canada. As a World Lottery Association (WLA) operator, the organization returns 100% of its profits to communities in Atlantic Canada.

This deal further pushes Pariplay into the recently regulated Canadian market. The company recently launched with AGLC in Alberta and added multiple agreements with tier-one operators in Ontario. Pariplay possesses a local B2B gaming license to operate in Ontario as well. 

Andrew Maclean, the Vice President of Sales at Pariplay said: "The regulated North American markets are of major importance to Pariplay and we are having considerable success, including in Canada where we have a strong product offering available."

Maclean added: "With that in mind, reaching an agreement with ALC is another major milestone for us as we continue to roll out our content across the country. It is an exciting deal and one that we believe will prove fruitful for all parties."

VP of Gaming at Atlantic Lottery, Michael MacKinnon said: "Our goal was to find a new main supplier that could bring strong content to our customers and this deal with Pariplay provides exactly that. It’s a major deal for us and we believe it’s one that will strike a chord with our customers when the content goes live later this year."

Earlier in June, Pariplay also struck a deal with G.Games, which now allows Pariplay to distribute titles from the company. The G. Games portfolio has upwards of 150 titles, which range from slots and table and lottery products. An additional 40 titles are expected to be added annually.

This content will also be offered through the Fusion platform which is licensed and certified in numerous regions.

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