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Covers.com partners with three professional sports bettors

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They aim to capitalize on the popularity of the NFL Live Release show.

Covers.com, a leading sports betting information site in North America, has announced content partnerships with three professional sports bettors: Right Angle Sports, Hitman and Brad Powers. They will also be partnering with the prominent former Canadian football player, David Sanchez.

This partnership will expand their presence on the popular “Live Release show” during the NFL and college football season 2022-23. These Live Release shows have proven to be a big hit with professional bettors since their inception in February 2022 and give viewers the opportunity to hear the thought process of professional bettors and to bet with them during livestreams.

Covers.com Senior Content Strategist Adam Chernoff believes that these content partnerships will give its customers key insight into the world of sports betting. He commented: "Release Shows give bettors a glimpse into what professional betting is really like. Betting media is full of shows that give out picks, but few, if any of them, have influence over the betting market.

"Professional bettors move lines when they bet, which makes sharing their information difficult to scale. We believe we have solved that problem as demonstrated during the basketball and college football seasons and expect that viewer numbers could be over five times higher for the football season."

Covers.com are partnering with David Sanchez for the second consecutive year and believes that he adds strong marketing flair to its brand. Sanchez is a former San Diego Chargers cornerback and three-time CFL Grey Cup champion who has become a major Canadian media personality.

Sanchez will join Covers.com CFL betting analyst Rohit Ponnaiya for The Chez and Ro Show, a bi-weekly CFL betting show that promotes instructive insider information on the market. Sanchez will also contribute to Covers.com's NFL video content for the 2022-23 season.

Established in Halifax, Nova Scotia in 1995, Covers.com is a go-to source for sports betting information in North America, with upwards of 20 million users per year.

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