Affiliate mavens KaFe Rocks Ltd is expanding its footprint in the American market after launching a new website, USBetting.org.
This affiliate comes with the express purpose of informing American bettors, as well as driving them to legal, regulated sports betting sites.
USBetting.org will also seek to inform players on a range of other features, not least among them guidance to payment options, mobile apps, bonuses, and free bets. There will also be information driving users to sites specific to the sport on which they bet, such as the NFL, NBA, MLB, fantasy sports and esports.
Parent company KaFe Rocks itself recently became a part of the Glitnor Group, indicating that that European company is now an operator, supplier and affiliate. The move marks another step of affiliates moving with haste into the fast-expanding US market.
The arrival of USBetting.org has come a year after that of its partner site known as USCasinos.com, a dedicated affiliate working in the furtherance of the growing online casino market.
Online sports betting is now live in 21 states as well as in the District of Columbia. Among those are Arizona, Arkansas, Colorado, Connecticut, Illinois, Indiana, Iowa, Louisiana, Michigan, Nevada, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Tennessee, Virginia, West Virginia and Wyoming.
The industry continues to grow apace: in the first quarter of this year, according to the American Gaming Association, revenue stood at $1.58bn, an impressive 64.4% higher than the first quarter the prior year. When compared to 2019 – just after the overturning of PASPA effectively legalized online sports betting – that growth rate comes out to 804.1%.
