Mohegan has named Heather Menzano as the company’s new Vice President, Web Communications. She will be responsible for overseeing the development of both corporate and casino branded websites, as well as its apps in North America.
Her other responsibilities include leading digital ROI strategies and data analysis capabilities for Mohegan’s casino property and corporate brands.
Mohegan released a statement about the details of Menzano’s duties in her new position: “Menzano will be responsible for developing communication strategies with casino property marketing heads, corporate, and department heads across advertising, PR, marketing, social media and operations.
“She will also spearhead strategic planning, reporting, conversion metrics, monitoring and set goals for Mohegan’s annual marketing plan and KPI reporting.”
The company acknowledged Menzano’s previous experience in the industry and said her knowledge is key to its future success.
Menzano has previously led strategic campaigns for several premier entertainment and hospitality destinations. She has also worked in public relations and advertising for Revel Entertainment, Caesars Entertainment and Resorts Casino Hotel (managed by Mohegan).
Mohegan Senior Vice President, Marketing Communications George Galinsky commented: “Heather joins us at a pivotal time. We welcome her to our executive team as we continue to gravitate toward cutting-edge technology, digital solutions and experiences for casino gamers and entertainment-seekers around the country.”
Galinsky went on to add that Menzano’s previous work history is an asset to the company.
“With over 14 years of experience leading agencies and working closely with executive management to spearhead strategic communications, Heather’s expertise in brand management will undoubtedly contribute to Mohegan’s continued growth.”
