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June 2, 2022 Casino, Land Based, Marketing

Hard Rock Hotel & Casino Sacramento at Fire Mountain unveils Hard Rock Live

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There will be a celebration for its grand opening on June 3 with Grammy Award winner Maroon 5.

Hard Rock Hotel & Casino Sacramento at Fire Mountain will celebrate the grand opening of the Hard Rock Live music and entertainment venue on June 3, 2022. The grand opening party will feature a live performance from the Grammy-winning group Maroon 5.

Hard Rock Hotel & Casino Sacramento at Fire Mountain President Mark Birtha commented: "Live music and entertainment are fundamental attributes of the Hard Rock brand.

"We are so excited to be able to provide unmatched entertainment experiences from premier talent, in a venue unlike any other in the Sacramento region. The Hard Rock Live at Hard Rock Hotel & Casino Sacramento at Fire Mountain will become the place for live entertainment and will continue to provide world class amenities, entertainment, and support to the community."

The new venue is comprised of 2,500 seats, a second-level mezzanine with VIP skyboxes and balcony seating. The facility can house more than 3,000 occupants for general admission.

Concert aficionados will have access to a photo booth, a full-service bar and Hard Rock memorabilia cases that feature more than 40 iconic pieces.

Yuba County Supervisor Gary Bradford said: "The Hard Rock's latest expansion shows the company's continuing commitment to the Yuba-Sutter community and gives visitors another reason to visit our area.

"We are very excited about the great entertainment options that will now be available at Hard Rock Live!"

A fundraiser, with a performance from local acts Tyler Rich and Temecula Road, was held prior to the scheduled opening and raised more than $50,000. The funds were donated to aid local charities, including Yuba Sutter Colusa United Way, SayLove and the Yuba Sutter K-9 Association.

Tribal Chairwoman of Enterprise Rancheria of Estom Yumeka Maidu, owners of the Hard Rock Sacramento Glenda Nelson commented:  "We have created an amazing destination property coupled with an unparalleled partnership with Hard Rock International. Our Tribal Council and Enterprise membership are committed to the long-term vision of growth and prosperity for all those involved.

"More than two million people visited the Hard Rock Sacramento last year. We are thrilled to complete our second phase of expansion in less than three years of operation, allowing us to expand all the ways we give back." 

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