Rapper Nicki Minaj has been announced as the new Global Ambassador, investor and advisor of MaximBet.
MaximBet is the sports betting and iGaming arm of the media company Maxim. Its deal with Minaj will see her serve as a creative director of Maxim magazine, to better illustrate lifestyle components of the iGaming sphere that may appeal to women.
MaximBet plans to work with Minaj in additional areas, including merchandise, partnerships, fan experiences and branding.
Minaj will work closely with MaximBet’s Board of Directors and be involved with the company’s future plans for iGaming.
Market access to MaximBet stretches across 12 US states, including Colorado, and can also be accessed in the newly regulated Canadian province of Ontario.
The operator hopes its partnership with Minaj will allow it to accentuate the “live experience” prizes it has on offer for its players.
CEO of MaximBet, Daniel Graetzer, said: "Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman.
“Her role as a strategic advisor to MaximBet will be invaluable to us. She's built one of the most powerful brands in the world, her own, and she's applying that same savvy and creativity to our lifestyle sports betting brand.”
And Minaj added: “I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.”
Minaj's latest partnership deal comes ahead of her upcoming tour and latest album release, NM5.
