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888 launches SI Sportsbook in Virginia

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Operator expects to expand to more US states soon.

Online betting and gaming company 888 on Wednesday said it has launched SI Sportsbook in Virginia.

The Old Dominion is the digital sportsbook’s second state, following what the company said was a successful launch in Colorado in September 2021.

Officials said SI Sportsbook combines 888’s proprietary technology with Sports Illustrated’s iconic brand to offer a “unique value proposition” for the state’s sports fans.

Purpose built for the US market, the company said SI Sportsbook offers a full range of wagering opportunities, including in-play markets, and is powered by official data from the most popular sporting leagues and tournaments, including the NFL, National Basketball Association, Major League Baseball, National Hockey League, NASCAR, and the English Premier League.

888 added it plans to roll out its in-house SI sportsbook platform into further states in the months ahead, and will continue integrating its tools, feeds and widgets into Sports Illustrated’s digital content.

As part of its Virginia launch, 888 has partnered with Virtual Entertainment Partners LLC (VEP), a Virginia-based Small, Woman-owned, and Minority-owned (SWaM) certified company with 100% African American female ownership. With VEP’s local expertise, 888 said it has committed to making “significant” contributions to communities across Virginia, specifically minority communities, to drive “meaningful value, opportunity, and diversity for Virginians.”

“We are delighted to launch SI Sportsbook in Virginia,” Howard Mittman, President 888 US, said in a statement. “Following the success of its debut launch in Colorado last September, this is an important milestone for both ourselves and our partners.”

Mittman added: “With its growing base of sports betting fans, we believe that Virginia will play a significant role in the continued development of SI Sportsbook over the coming months. Expanding further in the US market is an important part of our ambition to become a global online betting and gaming leader, and we look forward to introducing the brand to players across the state.”

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