iSoftBet signs content deal with Colombian operator WPlay
The supplier is the latest to join with WPlay as a global partner.
Online games supplier and content aggregator, iSoftBet, has signed an agreement with Colombian operator WPlay. The company will supply WPlay with a portfolio of 22 slot products by the middle of this year.
The partnership is the next step in iSoftBet’s strategy to expand its brand throughout Latin America.
iSoftBet Head of Business Development Lars Kollind said: “WPlay is widely recognized as a pioneer in the Colombian market, and we are thrilled to be able to align our businesses with a deal of this nature.”
Kollind went on to add that the company is confident in its product and is excited about its upcoming launch with WPlay.
“Our slots are proven to resonate strongly with our customers based in Latin America, and we look forward to seeing our products go live with WPlay in the near future,” he said.
This is the latest in a series of partnerships WPlay as formed during the past year. The company has also signed agreements with global operators WorldMatch, PokerStars and Kaizen Gaming.
WPlay was the first company to gain approval to operator in the Colombian commercial market. It also played a pivotal role in market’s opening, in collaboration with Coljuegos.
WPlay CEO Julio Cesar Tamayo Betancur commented: “We are eager to launch a selection of iSoftBet’s most popular slot products on our platform, providing our players with real entertainment that they can return to, time and time again.
“The agreement facilitates us in our mission to provide our users with unique experiences, and we look forward to future collaboration with the supplier.”
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