Hard Rock rocks hard at grand opening event

May 13, 2022
By

The stars came out for the inaugural party at NYC's newest hotel.

A new marquee hotel has opened in Midtown Manhattan. This time it is no other than the Seminole Tribe’s own Hard Rock, which opened its first New York City hotel on West 48th Street this week. 

The celebrities came out in droves to hail the arrival of the Hard Rock Hotel New York at a grand opening party that lasted until the wee hours of the morning.  

The night started at NYY Steak, a fine steakhouse in a city well known for them. 

Emceeing the event was Kenan Thompson of Saturday Night Live. Among the performers were John Legend – who had the honor of christening the stage of the hotel’s performance space – followed a DJ Cassidy set, during which he was joined by some of New York’s finest: Nas, Busta Rhymes and Fat Joe.  

The night ended on the rooftop bar – RT60 – were both Charly Jordan and Zack Bia played sets. 

Also present, of course, were the top brass of Hard Rock and the leadership of Florida’s Seminole Tribe.  

The whole evening kicked off with a traditional blessing recited by tribe member S.R. Tommie (who is also the President of the largest Native American creative agency in the world).

For the traditional celebratory guitar smash – a Hard Rock tradition – Seminole Chairman Marcellus Osceola Jr. was on hand, accompanied by council representatives.  

Chairman of Hard Rock International and CEO of Seminole Gaming Jim Allen was there. He pledged the group’s $100,000 donations each to two charities: South Asian Youth Action and the YWCA of Queens. 

State-by-State

Product Spotlight

CasinoTrac

CasinoTrac is reducing handpay downtime by nearly 90% with SlotSUITE's Self-Pay & W-2 G printing at the slot machine.
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.
GA HUDDLE #085

Christian Smith - Slot machines a "beautiful intersection of psychology and mathematics"

Bluberi's Christian Smith speaks to Gaming America in an enlightening Huddle. Topics include: the 'Australification' of US gambling, the blending of psychology and mathematics, and the rising trend of three-pot fillers.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.