Light & Wonder acquires Playzido
Purchase of supplier expected to aid content distribution worldwide.
Light & Wonder, formerly known as Scientific Games Corporation, on Wednesday unveiled the acquisition of Playzido, a content creation platform provider and game supplier.
Officials with Light & Wonder said Playzido’s proprietary Remote Gaming Server (RGS) platform is “one of the best in the iGaming industry” for rapid custom game development, and asserted L&W’s purchase of Playzido has “significantly increased the scope” of its iGaming content capabilities.
According to a statement from L&W, Playzido’s “open and agile” platform will accelerate the pace at which L&W can partner with game studios and operators across the globe to co-create new and exclusive content for players.
The company further said Playzido’s platform will accelerate the L&W partnership strategy that already was instrumental in the creation of content for studios such as Lightning Box, which likewise was recently acquired by L&W.
Light & Wonder also has acquired live casino provider Authentic Gaming and European slot developer ELK Studios in recent weeks.
The company said the Playzido deal will provide a faster route to market for creative studios who do not own their own development platform, as they will be able to utilize Playzido’s technology to develop content and take advantage of L&W’s “regulatory-ready” OpenGaming aggregation platform to distribute games across L&W’s operator network.
Launched in 2018 by Paddy Power and Betfair alumni, Stuart Banks, Playzido has developed a footing in European markets. The combination with Light & Wonder is expected to allow Playzido to scale further in Europe and to break into North American markets.
“The Playzido deal is a perfect example of an acquisition that dovetails with our global strategy, demonstrating yet again our commitment to make targeted value-enhancing investments designed to advance our cross-platform content capabilities.” Dylan Slaney, CEO at Light & Wonder, iGaming, said in a statement. “Playzido’s platform is one of the best in the industry and we are delighted to be able to harness that technology to help studios and operators globally to develop and distribute game content that will continue to resonate with players.”
Banks added: “This deal is testament to the drive and dedication of our team, who have been committed to building a fantastic games platform that allows independent studios and operators to bring their creativity and innovation to the global gaming market. It is the perfect moment to become part of the Light & Wonder family, with the distribution power of OpenGaming, and their regulatory expertise, we can look to accelerate quickly by bringing on board more studios than ever before. The synergies behind the acquisition are clear and we will now turn our attention to extending our reach across markets across the world.”
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