Leadstar Media on Tuesday said it now is fully licensed and operational in the state of West Virginia.
The sports wagering supplier license issued by The West Virginia Lottery allows the company to partner with and promote the legal betting sites in the state.
The company previously held an interim license from The West Virginia Lottery.
According to company officials, the newly expanded license will allow Leadstar Media to display the full range of legal betting sites in West Virginia across its product portfolio.
Eskil Kvarnström, CEO of Leadstar Media, said the company is ready to support Mountain State sport fans with legal sportsbooks, betting offers and information through the company's US products, including Sportsbooksonline.com and Unitedgamblers.com.
Sweden-based Leadstar Media now is operational in 15 states, including New Jersey, New York, Pennsylvania and Colorado. In December, the company scored an affiliate license to operate in the state of Virginia.
“In the past 12 months we have experienced big growth in the USA and we are pleased to announce yet another state in which we are fully licensed and operating according to the laws,” Kvarnström said in a statement. “Getting our license in West Virginia is another steppingstone for us in the journey of becoming the best affiliate in every regulated US state.
Kvarnström added: “I am proud of the hard work our US team has done and look forward to continued success in what is possibly to become the world's biggest gambling market. We are in this for the long term, and I look forward to building our presence in West Virginia for years to come.”