Vita Media Group appoints Michael Asselta as its North America General Manager
He will be responsible for the development and launch of Affilisearch into the US market.
Vita Media Group has appointed Michael Asselta as the company’s new General Manager of Affilisearch. During the next few months, Asselta will be responsible for overseeing the development and launch the company’s Affilisearch network in the US. He will also head up Vita Media Group’s US operations.
Asselta has years of experience as an advertising sales strategist and has helped to generate traffic revenues in the multi-million-dollar range during the past seven years.
Vita Media Group CEO Jimmi Meilstrup said: “Having the US as our special market of interest changed our long-term strategy. Therefore, we are very excited to welcome Michael to develop our market approach and lead our expansion in the US.”
Part of Asselta’s role with Vita Media Group includes two key projects within the United States. He will aid in introducing Ekstrapoint.com to players throughout the US commercial market as well as the Affilisearch network, one of the first European affiliate networks.
Meilstrup commented about the specific role Asselta will play for the company and the high hopes it has for continuing expansion into the US.
He concluded by saying: “Primarily, we are more than happy to see our Ekstrapoint.com get introduced in the United States as the first loyalty and reward platform in iGaming. In the long run, we are looking forward to the introduction of our entire gaming portfolio to the US market.”
Vita Media Group is a Danish iGaming and lead generation company. It runs its operations in Copenhagen, Denmark. In 2019, the company added another operations location in Skopje, North Macedonia.
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