FlowPlay debuts in-game fundraiser for American Cancer Society Road To Recovery program
Players within FlowPlay’s flagship social casino, Vegas World, can contribute directly to ACS’s Road To Recovery
Announced on May 3, the fundraiser to benefit the American Cancer Society (ACS) was launched by FlowPlay, the Wind Creek Hospitality company. Proceeds from the campaign will go towards free rides to and from cancer treatment.
Players will also be able to directly donate to the Road To Recovery program coordinated by ACS by contributing within the social casino Vegas World. This program paused during the COVID-19 pandemic due to public health concerns but has recently relaunched in several markets.
Derrick Morton, President of FlowPlay said: “Due to the pandemic, ACS has been without one of its most critical programs for the last two years. I’m honored to tap into the FlowPlay community to support the program’s relaunch. Our players never cease to amaze me with their generosity and I know this campaign will be no different.”generic-
Throughout the month of May, all Vegas World players can purchase a virtual in-game branded charm. Through previous campaigns, FlowPlay has raised more than $400k for ACS and is said to be on pace to cross half a million dollars by the end of 2022.
As a developer, operator, and publisher, FlowPlay works with consumers and businesses by creating online and mobile free-to-play experiences. Wind Creek Hospitality is an authority of the Poarch Band of Creek Indians and manages the tribe’s casino gaming facilities.
These facilities include Wind Creek Atmore, Wind Creek Wetumpka, Wind Creek Montgomery, Wa She Shu Casino in Nevada, Renaissance Aruba Resort & Casino, and Renaissance Curacao Resort & Casino as well as racetracks in Alabama and Florida.
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