SURVIVOR television competition-series partners with Gander Group
The new licensing partnership will create a new line of gift merchandise for the casino industry.
The deal between SURVIVOR and the Gander Group is licensed through Endemol Shine North America, a Banijay company, in coordination with Paramount Consumer Products. The television series is produced by S.E.G. Holdco., LLC.
Now, Gander Group will be able to create SURVIVOR-themed loyalty rewards for casino guests including outdoor equipment such as tents, lanterns, and sleeping bags. At the moment, gift merchandise is all that comes from the deal.
Scott Shillet, Vice President, Licensing, Endemol Shine North America said: “We are thrilled to be partnering with Gander Group to develop a line of SURVIVOR outdoor, camping, and fishing equipment for the casino loyalty channel.”
He continued: “Gander Group is well known for their high-quality products, which are sure to ‘outlast’ any adventure.” The Gander Group provides product development and merchandising solutions for various casinos.
Gander Group CEO Josh Blake said: “SURVIVOR is an iconic and long-lasting show that brings tremendous name recognition to our family of brands. We’re developing a suite of great products with this Emmy-winning series that fans and outdoor enthusiasts will love.”
The line of the merchandise itself will focus on usefulness for outdoor activities. Items such as camping cookware, seating, fishing gear, and hiking necessities including backpacks, flashlights, walking sticks, and water bottles are available.
These items are set to be handed out as part of reward campaigns for casino guests starting in the summer of 2022. Paramount Consumer Products oversees all licensing and merchandising for Paramount, which is the company the Gander Group went through to receive licensing.
Paramount Consumer Products also oversees online direct-to-consumer business for CBS and Showtime programming merchandise.
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