Circus Circus Hotel & Casino on Tuesday said it has entered a strategic agreement with Choice Hotels International.
Choice is one of the world’s largest lodging franchisors, while Circus Circus was a pioneering family-friendly resort in Las Vegas.
With this partnership, financial terms of which were not disclosed, Circus Circus now is part of the Ascend Hotel Collection. The two parties said guests will be able to book Circus Circus rooms directly through Choice channels, with members of the company’s Choice Privileges loyalty program able to earn and redeem points at the iconic hotel.
Located in the heart of the Las Vegas Strip, Circus Circus is renowned for providing leisure-oriented accommodations for all ages. The property includes one-of-a-kind amenities, such as the world’s longest-standing permanent circus, an indoor amusement park and an outdoor water park.
“We are always seeking new ways to deliver exceptional value to Choice Hotels guests. One of the ways we do that is through thoughtful alliances such as the one with Circus Circus, which adds more fun and entertainment for guests,” Patrick Pacious, President and CEO, Choice Hotels, said in a statement. “Teaming with Circus Circus – the 11th-largest hotel in the United States – enables the resort to tap into our global reservation system of more than 7,000 hotels, while providing our more than 52 million loyal Choice Privileges members with another vacation opportunity to earn and redeem perks — making this addition a win for everyone.”
Mark Shalala, Senior Vice President, Upscale Franchise Development, Choice Hotels, noted Circus Circus adds more than 3,700 rooms to Choice’s upscale portfolio.
“This allows guests to stay in the epicenter of Las Vegas with fantastic accommodations and access to top-notch entertainment for the whole family,” Shalala said.
Shana Gerety, Senior Vice President of Operations, Circus Circus, added: “As one of the Strip’s founding hotels, Circus Circus has a rich tradition of delivering unmatched service and iconic experiences to Las Vegas visitors. Working with Choice Hotels and the Ascend Hotel Collection through this alliance not only enables us to build on this enduring guest promise for decades to come but provides Circus Circus with a competitive edge to reach new guests and markets through leading hospitality technology and powerful distribution channels.”
