Sports-tech entertainment company FanDuel Group on Monday said it has signed a multi-year partnership renewal to become an official sports betting partner of the New York Yankees.
FanDuel Group is a subsidiary of Flutter Entertainment, an international sports betting and gaming operator.
Founded in 1903, the New York Yankees are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City's most-frequented tourist destinations and home to numerous non-baseball events, including college football’s Pinstripe Bowl.
Under the terms of the agreement, financial terms of which were not disclosed, FanDuel will be permitted use of New York Yankees’ marks.
In addition, FanDuel will have premium VIP hospitality accommodations at Yankee Stadium, along with integrated FanDuel signage in right field and rotational signage behind home plate during television broadcasts.
“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company we are delighted to remain partners with our hometown team,” Mike Raffensperger, CMO of FanDuel Group, said in a statement. “One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans, which makes this a natural fit.”
Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships, added: “We are very excited to be continuing our relationship with FanDuel – our partner since 2020. We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
