888 Holdings appoints Howard Mittman as President of its US subsidiary
He will aid the company in its US expansion plan and oversee its partnership with Sports Illustrated.
Online betting and gaming company 888 Holdings has appointed Howard Mittman as its new President 888 US. Part of Mittman’s duties include managing the company’s US operations.
Itai Pazner, CEO of 888, commented on the appointment: “We are delighted to announce the appointment of Howard as our new President 888 US. This key appointment comes at a hugely exciting point in our long-term growth strategy in the US online betting market as we look forward to launching SI Sportsbook in multiple states in the coming months and years.”
Pazner went on to add: “We have established a platform for strong growth in the US through our world-class technology and operational expertise, with the Sports Illustrated brand, and the appointment of Howard, which will enable us to maximize the potential of this unique combination to further grow a profitable business in the US.”
Mittman joins the company with more than two decades of experience in the digital and media industries.
“Howard has an exceptional track record at some of the world’s best known media brands, brings a huge amount of knowledge of the US digital landscape, has exceptionally strong relationships across the world of sports and media, and was the outstanding candidate after a thorough search,” said Pazner.
Mittman will also be responsible for overseeing 888’s partnership with Authentic Brands Group (ABG), which owns the Sports Illustrated brand. The two companies began their partnership in June 2021.
ABG Executive Vice Chairman Daniel W. Dienst said: “We applaud 888’s decision to appoint Mr. Mittman as President 888 US of its growing US platform and the operators of SI Sportsbook. With the breadth of his media industry experience and 888’s technical capabilities, we are excited to further capitalize on the opportunity to build a differentiated wagering experience for the loyal and avid fans of sports – and in particular, Sports Illustrated – who since 1954 continue to trust and rely on its peerless journalism and visit the platform in record numbers monthly.”
Mittman said he is excited about representing the company in this role and spoke about the company’s partnership with ABG.
“I am thrilled to be joining one of the online betting industry’s most respected and successful businesses. 888 has an outstanding reputation for innovation, product leadership, and customer-centricity. I have been hugely impressed by the people I’ve met within the business, particularly their passion for product and the customer experience, and I share their excitement about the significant opportunities ahead,” he said.
“The partnership with ABG and Sports Illustrated gives us a unique opportunity to deliver world-class betting and gaming products as part of a fully integrated experience with a leading sports media brand.”
888 Holdings was founded in 1997 and is a public company that is based in Gibraltar. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
The company owns several well-known gambling brands and websites, including 888sport, 888casino and 888poker.
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