Ahead of its grand opening next week, the Palms Casino Resort has selected VizExplorer’s player Development Solution to provide the CRM tools required to operate a modern casino.
The top brass at the Palms hope that the hostVizOps platform will streamline the operators development of and communication with valuable customers.
“When evaluating tools for our player development team, hostVizOps quickly became the clear choice for us," said Greg Shulman, Vice President of Casino Marketing at the Palms.
"We look forward to our host team at Palms leveraging this tool and seeing the benefits of partnering with VizExplorer."
With the reopening of this legendary venue fast approaching, excitement is growing among those involved. The casino will be owned and operated by The San Manuel Gaming Hospitality Authority (SMGHA) an affiliate of the San Manuel Band of Mission Indians.
Speaking on the upcoming launch, Cynthia Kiser Murphey, General Manager for Palms Casino Resort, noted: “From our locals to guests visiting from near and far, our goal is simple – to deliver a truly distinctive experience that makes you feel at home while you are in Las Vegas. April 27, 2022, is another milestone date for Palms, for Las Vegas and the San Manuel Gaming and Hospitality Authority.
“We are thrilled to welcome guests back to this spectacular resort and our entire Palms team looks forward to creating a lively and fun environment throughout the property.”
David Patent, CEO at VizExplorer, concluded: "We are excited to be part of the reopening of Palms. hostVizOps will allow their hosts to be productive and efficient, enabling them to build outstanding relationships with their customers."
