Esports Technologies partners with Incentive Games
Deal will focus on titles that drive customer acquisition, retention.
Esports Technologies, a global provider of esports wagering products and technology, on Tuesday unveiled a software license and service agreement between its subsidiary, Esports Marketing Technologies Ltd., and Incentive Games.
According to Esports Technologies, Incentive has established itself as a developer of premium free-to-play games for casino, sports betting and fantasy sports operators.
Through this agreement, Incentive said it will build customized free-to-play games for Esports Technologies brands.
Financial terms of the deal were not disclosed.
The parties said the first free-to-play game will be created using Counter Strike: Global Offensive wagering markets, with plans to expand to Dota 2, League of Legends, and Valorant. They declared these games will be designed with engaging game mechanics to acquire and retain customers, while increasing their lifetime value.
“This is a flagship moment for us and also for Esports Technologies,” John Gordon, CEO of Incentive Games, said in a statement. “We have chosen what we feel is the best esports focused company for us to enter the vertical. We are taking what we have learned with traditional sports and casino free-to-play games and adapted new products specifically for esports. Our algorithms and data models will help us evolve these games through data-driven design, which will allow Esports Technologies to continue its vision to be the leader in esports wagering.”
Michael Barden, Director of Loyalty and Retention at Esports Technologies, added: “In Incentive Games, we have a recognized developer with a track record of building free-to-play games across all wagering verticals to actively engage and retain players. We have immediate access to Incentive’s library of game mechanics we can apply to the esports vertical, and we will be jointly developing custom free-to-play games that are authentic to our rapidly evolving gamer audience.”
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