Everi acquires strategic assets from XUVI

Marketing platform helps target top casino customers.

Everi Holdings, a provider of land-based and digital casino gaming content and products, financial technology and player loyalty solutions, on Thursday said it has acquired certain strategic assets of XUVI, LLC.

XUVI is a privately owned marketing platform provider that says it is designed to value, target and engage customers to increase loyalty through immersive data analytics utilizing customer behaviors and artificial intelligence.

According to Everi, the acquisition was funded from existing cash on hand. Financial terms were not disclosed.

Everi described XUVI’s marketing platform, BEAMSTUDIO, as a technology solution that combines historical and behavioral propensity data to assign a customer’s future value based on their unique characteristics and behaviors.

XUVI asserted its technology provides real-time predictive and actionable insights to augment marketing with targeted campaigns focused on valued customers. It said BEAMSTUDIO increases operating efficiencies through data analytics and automation of routine marketing tasks, and optimizes marketing spend by reducing over and under-reinvestment.

Officials with Everi said its new access to BEAMSTUDIO is expected to assist Everi’s current QuikMarketing capabilities and leverage consumer data to assist casino marketers.

“The combination of XUVI’s technology with our existing loyalty solutions and marketing services will further strengthen our ability to provide customers with actionable information to enhance their patrons’ gaming experience and drive revenue growth,” Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader, said in a statement.

Simmons said the transaction with XUVI marks another “proof point” of Everi’s focus on providing the gaming industry with a suite of loyalty and marketing technology to “deliver a one-stop shop of comprehensive, integrated solutions that enable a seamless, convenient experience for casino patrons while delivering operational efficiencies for casino operators.”

Michael Bartlett

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