International Game Technology on Thursday unveiled its Infinity Instants games.
The company said the new type of lottery tickets were created using multiple patented digital printing technologies with the goal of transforming and enhancing instant ticket design and gameplay.
According to a statement from IGT, the printing techniques used on Infinity Instants are “unlike any others in the industry.” The company said it has produced games with high definition, richly colored symbols and graphics on the front and back of a ticket, and with “unparalleled scene variety and flexibility.”
IGT Infinity Instants tickets are printed on a physical press but produced through a series of digital printing processes and technologies, allowing for flexibility for the design, production, and marketing of instant ticket games, the company explained.
With Infinity Instants, the variable game symbols on instant tickets are generated in full color at high resolution. The digital production process then also allows for every ticket in the pack to display unique artwork.
Officials with IGT said the Infinity Instants tickets thus far have launched in four US lottery markets and have demonstrated “strong performance.”
“The technology behind Infinity Instants disrupts and revolutionizes traditional instant ticket printing and endorses IGT’s commitment to delivering growth-driving, player-tested, innovative solutions for lotteries,” Jay Gendron, IGT Chief Operating Officer, Global Lottery, said in a statement.
Gendron added: “The digital preparation process of Infinity Instants allows for every element of the instant ticket to be fully customized, creating an infinite number of possibilities. This high level of detail generates opportunities for lotteries to engage players through more appealing graphics and enhanced playstyles.”