OPTX doubles customer growth rate in Q1

April 13, 2022
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Company issued one software release, two coming in Q2.

Las Vegas-based casino technology provider OPTX on Tuesday said it made a number of major strides during the first quarter of 2022, a three-month period ending March 30.

The company, which was founded in 2019, reported it doubled the quarter-over-quarter growth of its customer base in Q1.

Specifically, OPTX said it added a large enterprise customer with annual gaming revenue of $1.5bn, a regional enterprise customer with annual gaming revenue of more than $400m, and an East Coast gaming company with total annual revenue of $83m from its eight properties spanning three states.

Daily users of the OPTX data platform grew to more than 400, as the company now serves operators in 15 US states.

During Q1, the company said it issued one “major” software release focusing on slot visualizations, insights and analytics, plus four minor releases addressing client requests.

Officials said there are two major software releases planned for the second quarter.

Since January, OPTX said it has grown internally by 17%. The company welcomed a new Chief Data Officer, Narasimharao Jangili, and a new VP of Data Science, Steve Bright, and continues to bring in talent from the US and India.

The company released two client testimonials. Matt Smith, Chief Marketing Officer at Jack Entertainment, stated: “Success is deeply engrained in our company, and we needed tech that ran by the same rules. The casino industry is high-stakes; we can’t risk falling behind competitors. OPTX promised a modern solution, and its delivered time and time again. I look forward to seeing future innovations.”

David Sikes, General Manger at Yavapai Gaming Agency, said: “Before working with OPTX, our view into our business was limited and manual. We have been partnered with the OPTX team for three months now and have been able to seamlessly implement and measure new campaigns and create a seamless view across departments into our business. Simultaneously, our own team member satisfaction has skyrocketed. OPTX continues to provide easy-to-use solutions that have our staff working smarter, not harder.”

“Our software has seen a 90% adoption and utilization rate,” co-CEO Brooke Fiumara said in a statement.

Co-CEO Tom Rafferty added: “Since day one, our commitment to serving our clients with attentive excellence has been paramount. Our company is founded on a core set of values, including innovation.”

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