Chalkline on Tuesday introduced a new live product for operators and affiliates that offers in-play staking games for major sporting events.
According to the company, three of its clients have signed up for the new product, with an eye on their customer acquisition and retention marketing campaigns.
Chalkline said in a statement its live games provide a “critical and educational” in-play starting point for new bettors. Officials said the new product has been designed and user-tested to engage all player types, from VIPs and regulars to first time depositors (FTDs) looking to try in-play betting for the very first time.
By using this new product, Chalkline said land-based and online casinos, sportsbooks and affiliates will be able to deliver turnkey contests that are immersive, engaging and educational companion experiences during the year’s biggest sporting events.
The features of Chalkline LIVE include: custom landing pages with pre-game data capture, custom freeplay fan points and scoring systems, real-time odds and resulting, live leaderboards, integrated offers before, during and after the event, and winner celebration and prize management.
“As profitability takes on increased importance in the US online sports betting market, many operators are radically shifting course to more targeted customer acquisition and retention strategies,” Daniel Kustelski, co-founder and CEO of Chalkline, said in a statement. “Freeplay remains one of the brightest spots in the acquisition, and it drives VIP, retail activation and top-of-the-funnel lead generation.”
Kustelski added: “Taking it one step further: live freeplay games, with real-time betting markets and staking capabilities, represent a huge opportunity for operators intent on engaging VIPs, educating players on in-play betting and building their first time depositors through online and retail events.”
