SportsGrid’s NewsWire to debut April 12
Program will integrate content from Sporting News.
SportsGrid, a 24-hour streaming video network serving the American sports wagering audience, on Monday said its NewsWire weekday news program will make its debut on Tuesday, April 12.
The company described NewsWire as a 60-minute, live sports wagering news program anchored by journalist and longtime broadcast TV veteran Craig Mish. It will stream live from 2 pm to 3 pm Eastern Time.
SportsGrid said NewsWire will feature important headlines, events and storylines of the day, and will provide comprehensive reporting on matters pertaining to sports betting.
The program reportedly will have exclusive access to breaking news, sports betting legislation, sportsbook operator news, technology, and actionable insights from The Sporting News and Legal Sports Report’s editorial teams.
The SportsGrid has a strategic content alliance with The Sporting News and Legal Sports Report. The parties say theirs is a collaborative initiative, bringing together the strategy, reporting and editorial resources of each media organization.
“NewsWire is based on two tenets – perspective and authority,” Jason Sukhraj, GM of Audience and Syndication at SportsGrid, said in a statement. “Both tenets are supported by the strategic content alliance between SportsGrid, The Sporting News and Legal Sports Report delivering the relevant daily news with insightful and authentic analysis to the sports betting audience base across the nation.”
Benson Taylor, global Editor-in-Chief for The Sporting News, added: “The Sporting News is thrilled to partner with SportsGrid on the launch of the NewsWire. The Sporting News has a strong heritage of going beyond the score to deliver insight, analysis, and context on the biggest stories in sports. We are excited for the opportunity for our journalists to offer their perspective to the NewsWire audience, and to be a part of SportsGrid’s broad multimedia platforms.”
Dustin Gouker, Publisher for Legal Sports Report, said: “The Legal Sports Report team is excited to collaborate with SportsGrid on a program focused on the business of sports betting in North America. LSR’s journalists will provide viewers with valuable insight into the ins and outs of the sports gambling industry as it expands across the US and Canada.”
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