Kambi adds MLB betting to Game Parlay platform
The enhancement follows a successful football season for the betting product.
In anticipation of Opening Day, Kambi has improved its Game Parlay platform for the benefit of fans-cum-bettors of Major League Baseball: multiple offers with the same game will now be available, adding to its range of different offers across different games, leagues and sports.
The enhanced abilities of the platform were specifically reserved for unveiling on commences on April 7, the day the new season commences.
Bettors will be able to parlay moneyline, spread, totals and player props. Other new features are 22 combinable offers. This includes 12 player props such as ‘player to hit a home run,’ ‘total bases recorded by the player,’ and ‘strikeouts thrown by the player.’
The Game Parlay product has proven successful in other settings too: 45% of NFL bettors and 30% of college football bettors used it last season.
Kambi Senior Vice President of Trading Simon Noy had the following to say on the new offering: “With Opening Day of America’s national pastime upon us, the addition of MLB within Game Parlay is an exciting step forward for our product, partners and bettors alike.
“Game Parlay has proven incredibly popular in the US market since launching in time for the 2021 NFL season, and its popularity has only increased since the addition of new leagues and sports such as college football and ice hockey.”
Noy then hinted at future tweaks the program may have in store: “With Game Parlay now available for MLB, we look forward to improving the product even further as we seek to deliver the very best offering we can for our partners and their customers.”
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