OPTX, a Las Vegas-based provider of casino player data for casino operators, on Thursday unveiled its newest partnership with Tachi Palace Casino Resort.
Tachi Palace Casino Resort is owned and operated by Tachi-Yokut Tribe. It is located in Lemoore, California, on the Santa Rosa Rancheria.
The property offers slots, bingo, table games and has a variety of dining options. The hotel features 255 rooms and suites.
Tribal officials said in a statement players at Tachi Palace now can expect their guest experience to go from “great to amazing” with the implementation of OPTX’s software.
The company said its platform brings marketing tools for campaigns, segmentations, and events, which will help Tachi Palace modernize both internal and external processes.
OPTX said it provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence. Available via desktop and mobile applications, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.
“We needed a reliable and effective program to take us to the next level, and that is what we have found with OPTX,” Rojelio Morales, Director of Marketing for Tachi Palace, said in a statement. “We are thrilled to have found a solution that will streamline our efforts while keeping our guests coming back for more.”
Brooke Fiumara, co-CEO of OPTX, added: “OPTX is bringing the future of casino data analysis to the present. We are excited to partner with Tachi Palace. Together, we will make their guest experience unforgettable.”
