Rush Street Interactive (RSI) has signed an exclusive brand and content agreement with Canadian sports broadcasting icon Dan O'Toole. As part of the deal, O’Toole will represent BetRivers as its brand ambassador.
O'Toole began hosting his weekly podcast, Boomsies!, earlier this year. The program covers life topics as well as sports.
His media career spans two decades and includes work at TSN's SportsCentre in Canada as a television sports anchor. O’Toole also worked at Fox Sports 1 in Los Angeles for several years.
O’Toole made his brand ambassador debut for BetRivers in a series of television ads that aired in Canada during this year’s Winter Olympics.
"Joining BetRivers and hosting Boomsies! is a terrific way for me to continue to do what I love and to engage with sports fans," said O'Toole. "With BetRivers.ca's live launch in Ontario this week, this is an exciting moment in the evolution of sports betting here in Canada and a great opportunity for me to provide commentary and share my passion for sports with my fellow Canadians, as well as in other markets throughout the US where BetRivers has sportsbooks."
RSI CEO Richard Schwartz commented: "Dan O'Toole has had a tremendous broadcasting career in Canada. Having him join our BetRivers team to create content and produce podcasts is bringing a new level of expertise and entertainment to our betting family."
RSI is the parent company of BetRivers and PlaySugarHouse. It is live in 13 US states, including Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona and Louisiana.
