PointsBet refines its in-play golf offerings for Masters Tournament
Announcement also comes with media partnerships.
PointsBet has announced its plans for the 86th Masters Tournament at Augusta, Georgia’s Augusta National Golf Club. The event is known the world over as one of the preeminent golf events in the calendar.
The gambling company, which is an official partner with NBC Sports and has taken pains to refine its in-play betting offerings, provides a suite of options for users watching the Masters.
Among the boosters and in-play betting options are the following: Outright Winner, End of Round Leader, Longest Dive on Par 5s, Nearest to Pin on Par 3s, Hole Performance, and there is a Masters Parlay Hub offering daily parlay boosters.
In addition to these uniquely designed features, users new to PointsBet are able to access the company’s $2,000 risk-free offer.
A media partnership has also been established with Zire Golf. The platform, which has 1.3 million Instagram followers, will provide bettors with coverage throughout the tournament.
PointsBet will also be maintaining its partnership with brand ambassador Paige Spiranac, a golfer who can boast one of the largest social media followings in the sports.
Noting PointsBet’s optimism stemming from its focus on the golf tournament, Senior Editor Teddy Greenstein said the following: “The Masters experience is so phenomenal, it might somehow be underrated.
“And on the heels of a thrilling March Madness, we’re fired up to couple our unique betting insights with content from golf’s most influential social figures to enhance how sports fans and bettors experience the world’s best tournaments.”
Speaking from a marketing perspective, group CMO Kyle Christensen had the following to say: “The majors are upon us, and there is no event more prestigious than the Masters. We are excited to continue to build on the momentum of an exciting few months on the sports calendar and present content unlike any other operator.”
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