JACK Entertainment will be expanding its footprint in the US market after it announced the launching of a free-to-play sports betting app in the state of Ohio. The app was designed with the developer Shape Games and uses the B2B platform provider Kambi Group for the actual sportbook.
The new app, known as betJACK, will offer players in Ohio the chance to become accustomed to sports betting prior to the arrival of real money sports betting in the state.
The deadline set forth by the Ohio state government for the commencement of sports betting is January 1, 2023.
The Shape Games’ design of betJACK has taken pains to be as similar to the real experience of betting as possible.
This is not a new approach for fledgling markets. Said Shape Games COO Morten Tonnesen: “We’ve already had great success with this approach globally, with the poker market as a proven case study, and we’re looking forward to partnering with Kambi to help lead the charge in the sports betting space through betJACK.”
The sportsbook platform itself is the work of Kambi. According to that company’s SVP of Sales Sarah Robertson: “Our tried-and-tested sportsbook platform has the flexibility and openness needed to adapt to evolving market regulations and meet the various needs of partners by facilitating third-party integration.
“We look forward to working with Shape Games once again and, as Ohio makes the transition to real money sports betting, we’re excited to leverage this experience helping to prime consumers and the market for the forthcoming real money offerings.”
