Entain has partnered with Syntropy to upgrade its network and increase expansion into the metaverse through Ennovate Labs. The Web3 connectivity company will assist Entain with its decentralized autonomous routing protocol (DARP) that connects its centers worldwide.
Syntropy’s blockchain-based relay network is designed to work around fundamental internet issues and runs on top of the public internet. It uses clouds, data centers, devices and ISPs to maintain security and performance.
Syntropy CEO Domas Povilauskas said: “With many exciting Web3 and metaverse projects in the making, we have to face the fact that the current internet infrastructure and routing protocol was not designed for performance optimization which is a fundamental requirement to make digitally immersive experiences a reality. Syntropy’s open, decentralized technology overcomes this technological roadblock.
“Entain’s forward-looking networking team recognized the need for a Web3-ready connectivity system as they move into entertainment in the metaverse and NFTs.”
Syntropy’s DARP technology detected performance issues with Entain’s prior proof of concept (PoC) without human intervention. Once detected, Syntropy initiated a more efficient alternative that optimized Entain’s connection.
“Due to the success of the technical PoC with Syntropy’s technology, Entain decided to become a customer and is already planning a rollout across the rest of its global footprint, including its 40+ geographically dispersed private data centers,” said Povilauskas. “We are thrilled to be a partner and support their expansion into the metaverse.”
Entain’s Head of Network, Datacenter & Infrastructure Automation Markus Röglsperger said: “Syntropy’s segment-routing approach goes beyond the scope of traditional SD-WAN solutions and perfectly fits to our strategy to connect all Entain’s worldwide distributed sites only over the internet.
“Instead of relying on internet service providers where Entain must give up control once a packet leaves the private network, Syntropy’s Relay Network continues to optimize Entain’s traffic while in transit all the way to the destination. This not only significantly reduces packet-loss and round-trip-times, but also saves a lot of time previously spent on troubleshooting issues between various service providers.”
Former SVP Business Product at Verizon and advisor to Syntropy Shawn Hakl said: "It is exciting to see the critical data routing protocol that will enable Web3 being used to drive better customer experiences in a live enterprise scenario.
“The implementation of Syntropy’s blockchain-based technology at Entain demonstrates the evolution of enterprise networking to deliver a dynamic, decentralized network topology."
