March 30, 2022 Partnerships, iGaming

Bally’s, Gaming Arts sign exclusive five-year distribution partnership

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Gaming Arts’ full library will be available on Gamesys' iGaming platform.

Gamesys, a Bally’s Corporation-owned iGaming platform, is set to distribute Gaming Arts' full library of games via its online and real money offerings. This exclusive five-year distribution agreement marks Gaming Arts’ first steps into the world of online gaming. 

Per the terms of this deal, both companies will endeavor to identify, convert and release titles from Gaming Arts’ platform. Moreover, the games developer is set to produce a series of new games for Gamesys. 

"This is a truly defining moment for Gaming Arts. As one of our first forays into online gaming, we couldn't be more pleased than to partner with Gamesys/Bally to deliver our exciting game portfolio to online real money global gaming markets everywhere. Gamesys/Bally is a proven, world class provider of online games,” said Mike Dreitzer, CEO of Gaming Arts. 

"This is just the first aspect of our partnership. Going forward, Gaming Arts will work closely with Gamesys/Bally as part of a larger omnichannel strategy to deliver the best of breed games in the online space as well as land-based casino formats," Dreitzer concluded.

This announcement comes six months after Bally’s acquisition of Gamesys, in a deal that allowed the US-based operator to swiftly move into the iGaming sector.  

Nick Wright, SVP Business Development, Interactive at Bally Corporation, added: "Bally is delighted to partner with Gaming Arts and to have exclusive access to their popular and proven game portfolio for use in online gaming. We look forward to expanding our relationship with Gaming Arts across multiple channels."

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