OPTX, a casino data software company, on Tuesday said it has added Steve Bright to its team as Vice President of Data Science.
The Las Vegas-based company said Bright will lead OPTX’s Data Science team, which designs, develops, tests, and monitors new artificial intelligence (AI) features for OPTX’s data modules.
According to a statement released Tuesday, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.
Prior to joining OPTX, Bright worked as a data scientist in many different industries. The company reported he has published more than 30 papers in fields ranging from Experimental High Energy Physics to Pharmacovigilance (Drug Safety).
OPTX noted Bright also has several years of experience applying data science to problems in the gaming industry, including machine learning (ML) algorithms that are designed to forecast and optimize slot floor performance.
On the academic side, Bright holds a BS in physics from the Georgia Institute of Technology and earned his MS and PhD in physics from the University of Chicago.
According to OPTX, Bright is a recreational poker player, gambler and an avid runner. He is a longtime resident of Las Vegas, where he lives with his girlfriend Julie, and two German Shorthaired Pointers, Vonnegut and Joey, who are often running together in Las Vegas, training for the next half marathon.
OPTX was founded in mid-2019 by former casino executives. The company has developed an enterprise technology solution for casino operators.
