Pariplay expands US influence with Skillzzgaming partnership
Pariplay will distribute all of Skillzzgaming’s titles across three states.
Pariplay, a content aggregator and subsidiary of Aspire Global, has moved to expand its presence in the United States via a distribution agreement with Skillzzgaming.
Per the terms of this partnership, Pariplay will launch all of the developer’s gaming titles throughout the country.
This deal is Pariplay’s first exclusive partnership in the United States, seeing products such as Fruit Blast appear solely on the aggregator’s platform.
Callum Harris, Director of Partnerships at Pariplay, noted: “Our Ignite programme is designed to allow studios to flourish in key markets, while we provide them with a secure route to market.
“Seeing Skillzzgaming now available in New Jersey is a proud moment for us, and we can’t wait to exclusively deliver the innovative studio’s content to major brands throughout the United States.”
This launch has been long in the making. Indeed, Skillzzgaming was the first partner in Pariplay’s Ignite platform to be registered in New Jersey.
As this partnership develops, it is likely that Skillzzgaming’s offering will become available in New Jersey, West Virginia, Michigan and any further states in which Pariplay gains a license.
Eran Sharar, CEO at Skillzzgaming, said: “Working with Pariplay has allowed us to create content that we feel will excel in the North American market, and we’re extremely proud to add New Jersey to the list of markets where our content can now be enjoyed. This is a landmark moment for us and we can’t wait to collaborate with Pariplay to achieve our business goals in the region.”
Throughout 2021, Pariplay moved to greatly expand its presence in the US and North America. As things stand, players have access to over 12,000 games from 70 suppliers via the Pariplay platform.
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