Aspire Global has positioned itself to enter the North American market after it obtained the Gaming Labs International ‘Interactive-Gaming-Systems' certification standard GLI-19.
With this regulatory hurdle overcome, Aspire will be able to launch its Player Account Management (PAM) platform and penetrate the iGaming market in both the US and Canada.
This move comes just as the star of iGaming is rising in North America. It is due to go live in Ontario – a massive market – in under two weeks.
Aspire will bring to North America a time-worn platform honed in other markets around the world, including Europe, Latin America and Africa. In addition to its PAM platform, the European B2B provider also offers games, a sportsbook, as well as aggregation and managed services.
The group already has a presence in North America through its partnership with Pariplay, a provider that is active in Michigan, New Jersey and West Virginia. Among the companies that Aspire supplies through this arrangement are Rush Street Interactive, Golden Nugget Online Gaming, PlayUp Group, Amelco, BetMGM and GAN.
Speaking on the recent upgrading of Aspire’s certification, group CEO Tscahi Maimon commented: “This is a significant milestone in our strategy to expand and build a leading position in the US and Canada.
“We have already been successful in broad parts of the world with our complete iGaming offering and we are now determined to establish a strong position also in North America. This gives us a solid foundation for further growth with the goal to become the world’s leading iGaming supplier.”
